Data protection

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your
Interest. Below we will inform you about how we handle your
personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Person responsible for data processing on this website within the meaning of
General Data Protection Regulation (GDPR) is M&P Kosmetik und Handels KG,
Plüddemanngasse 34/13, 8010 Graz, Austria, Tel.: +43678 7828268, E-Mail:
office@betonwald.com. The person responsible for processing personal data
The controller is the natural or legal person who, alone or
decides jointly with others on the purposes and means of processing personal data.


2) Data collection when visiting our website

2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission, this website uses
personal data and other confidential content (e.g. orders or
Requests to the person responsible) use SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.


3) Cookies

In order to make visiting our website attractive and to enable the use of certain
To enable functions, we use cookies, which are small text files that are stored on
Your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), some of these cookies remain on your device for longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can change the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Paragraph 1 Letter b GDPR either to execute the contract, in accordance with Art. 6 Paragraph 1 Letter a GDPR in the event of consent being given, or in accordance with Art. 6 Paragraph 1 Letter f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or can exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our
Website may be restricted.


4) Contact us

4.1 Tidio
This website uses a live chat system from the following provider: Tidio Poland Sp. z oo, Wojska Polskiego 81, 70-481 Szczecin, Poland

The processing of personal data transmitted via chat takes place
either pursuant to Art. 6 (1) lit b GDPR, because it is necessary for the initiation of the contract or
-implementation is necessary, or in accordance with Art. 6 Paragraph 1 Letter f of GDPR due to our legitimate interest in the effective support of our website visitors. Your data transmitted in this way will be deleted, subject to conflicting statutory retention periods, when the matter in question has been conclusively clarified.

In addition, for the purpose of creating pseudonymized user profiles
Cookies are used to collect and evaluate additional information that
However, they do not serve for your personal identification and are not shared with other
If this information contains a
If the data contains personal information, it will be processed in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by using the appropriate browser settings. However, the functionality of our website may be restricted in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4.2 Own evaluation reminder
Solely on the basis of your express consent in accordance with Art. 6 para. 1 lit. a
DSGVO, we use your email address as a one-time reminder to submit a review of your order. You can revoke your consent at any time by sending a message to the person responsible for data processing.

4.3 When contacting us (e.g. via contact form or email)
Personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your
Contacting a contract, then additional legal basis for the
Processing Art. 6 Paragraph 1 Letter b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.


5) Data processing when opening a customer account

According to Art. 6 (1) lit. b GDPR, personal data are processed in the respective
will continue to be collected and processed to the extent necessary if you provide this information to us when opening a customer account. What data is required for account opening
required, please refer to the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store the data.


6) Use of customer data for direct marketing

6.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will send you
regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link you give us your consent for the
Use of your personal data in accordance with Art. 6 (1) lit. a GDPR.
We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

6.2 Sending the email newsletter to existing customers
If you provide us with your email address when purchasing goods or services,
We reserve the right to send you regular offers
similar goods or services to those already purchased from our
range by email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we are not required to
obtain separate consent from you. The data processing takes place
solely on the basis of our legitimate interest in personalized direct advertising
in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your e-mail address for the aforementioned
Advertising purpose at any time with effect for the future by notifying the
To do so, you only have to pay
Transmission costs are based on the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

6.3 MailChimp
Our e-mail newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter

Data in accordance with Art. 6 (1) lit. f GDPR to this provider so that it can
Sends newsletters on our behalf.

Subject to your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the
revoke in the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

6.4 Shopping cart reminders by email
If you cancel your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing additional information is voluntary and may be used to contact you personally.
To send emails we use the so-called double opt-in
Procedure to ensure that you only receive a notification
if you send us an email to the specified address
Verification links have expressly confirmed your consent in this regard.
By activating the confirmation link you give us your consent for the
Use of your personal data in accordance with Art. 6 (1) lit. a GDPR for the
Sending a shopping cart reminder. We store your data from the Internet
Service provider (ISP) registered IP address as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.


7) Data processing for order processing

7.1 To the extent necessary for the execution of the contract for delivery and payment purposes,
The personal data we collect will be processed in accordance with Art. 6 Para. 1 lit. b
DSGVO to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period by suitable communication channels (e.g. by post or email) within the scope of our statutory information obligations in accordance with Art. 6 Paragraph 1 Letter c GDPR. Your contact details will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following
service provider(s) who assist us in whole or in part in the implementation
concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

7.2 Transfer of personal data to shipping service providers
- German postal service

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- DHL Express

We use the following provider as our transport service provider: DHL Express
Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- DPD

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- FedEx

We use the following provider as our transport service provider: FedEx Express
Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- GLS

We use the following provider as our transport service provider: General Logistics
Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 paragraph 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.
- UPS

We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We will provide your email address and/or telephone number in accordance with Art. 6 para. 1 lit. a
GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above
designated responsible person or to the provider.

7.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method “Apple Pay” from Apple Distribution International
(Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the
Payment processing via the "Apple Pay" function of your iOS, watchOS or macOS device by charging a payment card stored with "Apple Pay". Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code that you have previously specified and verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, your data entered during the order process
information provided together with the information about your order in
to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment.
The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your
Device account number and a transaction-specific, dynamic
Security code to the exit website.

If personal data is processed during the described transmissions
are processed exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple retains anonymized transaction data, including the approximate
Purchase amount, approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase you made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method “Google Pay” of Google Ireland Limited, Gordon
House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the
Payment processing via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, your data entered during the order process
information provided together with the information about your order to Google
Google then transmits your data stored in Google Pay to
Payment information in the form of a unique transaction number to the originating website, which is used to verify a payment. This
The transaction number does not contain any information about the real payment data of your payment method stored with Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts only as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by charging the payment method stored with Google Pay.

If personal data is processed during the described transmissions
are processed exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to charge certain fees for each transaction made through Google Pay.
to collect, store and evaluate transaction-specific information. This includes the date, time and amount of the transaction, merchant location and
-description, a description of the goods purchased provided by the merchant
or services, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the
payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other
To combine information that is collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-
secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de

Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-
secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en

- Klarna

This website offers one or more online payment methods of the following
Provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires you to pay in advance (e.g.
Credit card payment), your details will be transferred to them as part of the order process.
payment details provided (including name, address, bank and
Payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 Letter b of GDPR. In this case, your data will be passed on exclusively for the purpose of
Payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method where the provider makes an advance payment (e.g.
Invoice, installment purchase or direct debit), you will also be
asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable, data on an alternative means of payment).

In order to pursue our legitimate interest in determining the solvency of our
In order to protect the interests of our customers, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected is suitable with regard to payment and/or
credit risk can be granted.

In addition to provider-internal criteria, the decision within the application review may also include
Criteria pursuant to Art. 6 (1) lit. f GDPR also include identity and credit information from the following credit agencies:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values ​​(so-called score values).
To the extent that score values ​​are included in the result of the credit report, they have their
Basis in a scientifically recognized mathematical-statistical
Procedure. The calculation of the score values ​​includes, but is not limited to,
exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for
is necessary for contractual payment processing.
- Paypal

This website offers one or more online payment methods of the following
Provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to pay in advance, the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and
Transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 Letter b of GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method where we pay in advance, you will be
During the ordering process, you will also be asked to provide certain personal information (first and last name,
Street, house number, postcode, city, date of birth, email address, telephone number, if applicable, data on an alternative means of payment).

In such cases, in order to protect our legitimate interest in determining your
In order to maintain your solvency, we will process this data in accordance with Art. 6 para. 1 lit. f
DSGVO for the purpose of a credit check to the provider. The provider checks on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values ​​(so-called score values).
To the extent that score values ​​are included in the result of the credit report, they have their
Basis in a scientifically recognized mathematical-statistical
Procedure. The calculation of the score values ​​includes, among other things, but not
exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for
is necessary for contractual payment processing.


8) Web analytics services

Google Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies that are stored as small text blocks on your device and collect certain information. This information also includes your IP address, although Google shortens the last digits to prevent it from being directly linked to you as an individual.

The information is transferred to Google servers and processed there.

Transmissions to Google LLC, based in the USA, are also possible.
Google uses the information collected on our behalf to improve your use of the
To evaluate the website, to compile reports on website activities for us and to provide other services related to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at
https://policies.google.com/privacy?hl=de&gl=de and at
https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special function “demographic characteristics” and can use it to create statistics that provide information about the age, gender and
interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for
marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to use Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. To do this, follow the instructions on this page:

https://support.google.com/ads/answer/2662922?hl=de More information about
You can find Google Signals at the following link:
https://support.google.com/analytics/answer/7532985?hl=en

User IDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has agreed to the EU-US
Data Protection Framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.


9) Retargeting/remarketing and conversion tracking

9.1 Facebook pixel for creating custom audiences with advanced data matching (with cookie consent tool)

Within our online offering we use the extended mode
Data comparison uses the service "Facebook Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook")

If a user clicks on an ad we have placed on Facebook, the URL of our linked page is extended by a parameter using "Facebook Pixel". This URL parameter is then entered into the user's browser after forwarding via a cookie that our linked page itself sets. In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook ad during processes such as purchases, account registrations or registrations (extended data comparison). The cookie is then read and enables the data, including the specific customer data, to be transmitted to Facebook.

We use "Facebook Pixel" with enhanced data matching to make our Facebook advertisements (so-called "Facebook Ads") more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by
track whether users click on an advertisement on our website
(conversion). Compared to the standard version of "Facebook Pixel", the enhanced data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Facebook so that
an assignment to the respective user profile is possible and Facebook uses the data for
own advertising purposes in accordance with Facebook’s data usage guidelines
(https://www.facebook.com/about/privacy/). The data can
Facebook and its partners to display ads on and off
Facebook to switch.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out
carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR.
You can revoke your consent at any time with effect for the future by deactivating this service in the way provided on the website
provided “Cookie Consent Tool”.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prevents unauthorized
Distribution to third parties is prohibited.

The information generated by Facebook is usually transferred to a Facebook server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has agreed to the EU-US
Data Protection Framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

9.2 Google AdWords Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which
automatically using a pseudonymous cookie ID and based on the information you provide
visited pages enables interest-based advertising. A
Any further data processing will only take place if you have given Google your consent to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out
carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR.
have given your consent. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future.
To exercise your right of withdrawal, please deactivate this service in the
“Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has agreed to the EU-US
Data Protection Framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

10) Page functionalities

Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thereby give your consent to the data transfer in accordance with Art. 6 Paragraph 1 Letter a of GDPR will your browser establish a direct connection to the provider's servers. In this case, regardless of whether you log in to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history will be transmitted to the provider and may be further processed there.

If you log into an existing user profile on the provider’s social network
are logged in, information about interactions carried out via the plugins
also published there and displayed to your contacts. You can revoke your consent at any time by deleting the activated plugin by
deactivate it again by clicking again. However, the revocation has no influence on the data that has already been transferred to the provider. Data can also be transferred: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prevents unauthorized
Distribution to third parties is prohibited.
For data transfers to the USA, the provider has agreed to the EU-US
Data Protection Framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.


11) Tools and Others

11.1 - easybill
For the accounting we use the service of the cloud-based
Accounting software from easybill GmbH, Düsselstr. 21, 41564 Kaarst (“easybill”).
easybill processes incoming and outgoing invoices and, if applicable,
Bank transactions of our company in order to automatically record invoices, match them to the transactions and create financial accounting from this in a partially automated process. If personal data is also processed in this process, the processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions. Further information on easybill GmbH, the automated processing of data and the data protection regulations can be found at easybill.de/privacy

11.2 Cookie Consent Tool
This website uses cookies to obtain effective user consent for
Cookies that require consent and cookie-based applications are a so-called “cookie
Consent Tool”. The “Cookie Consent Tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can check
Allow consent to be given for certain cookies and/or cookie-based applications. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only placed on the user's respective device if consent has been given.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6 (1) (c) GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider
which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.


12) Rights of the data subject

12.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

- Right to information according to Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information in accordance with Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR;
- Right to complain according to Art. 77 GDPR.

12.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION
WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND
FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING OF THE
ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

WE PROCESS YOUR PERSONAL DATA TO
TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.


13) Duration of storage of personal data

The duration of storage of personal data is determined based on the
respective legal basis, the purpose of processing and – where applicable –
additionally based on the respective statutory retention period (e.g. commercial and
tax retention periods).

When processing personal data on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

Are there statutory retention periods for data collected within the framework of
If personal data is processed for the purpose of entering into legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required to fulfil or initiate a contract and/or we have no legitimate interest in continuing to store it.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

If the other information in this declaration indicates specific
Unless otherwise specified in the processing situation, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.